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This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
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The traditional marketing literature generally sees the adoption of business orientation either from a static, cross-sectional viewpoint or as a one-way evolutio… More >>
The dynamics of business orientation: the case of the Volvo Car Corporation
Tags: Business, case, Corporation, dynamics, orientation, Volvo